Olive House Sober Marketing Cafe’

May 29, 2007

Arbitrage Opportunity

Filed under: Olive House — Vince @ 5:26 am

Additionally, the general turmoil in the subprime industry caused prices for loans in the secondary mortgage market to decline. This gave investor an even greater incentive to hunt down loans that were eligible to be put back. There quickly developed an arbitrage play in which the investor could force a repurchase of any loan that was technically noncompliant at the high original price and then purchase the same or a similar loan at the lower current price. The spread became large enough to justify the investors going to considerable expense to find those noncompliant loans. 

May 27, 2007

Loan Repurchase Demands

Filed under: Olive House — Vince @ 6:58 am

Mortgage lenders - especially those that are not banks -need to sell the morgage loans they originate in order to get cash to make more loans. Most subprime lenders are not banks, so they engage in this so-called secondary mortgage market, selling packages of loans to investors. The investors are typically affiliates of investment banks and institutional investors that either hold the loans or repackage them into securities. When loans are sold in the secondary market, the contracts of sale have always included lots of representations and warranties about the characteristics of the individual loans. The seller represents to the buyer all sorts of details about the loans -things like the loan-to-value ratio the interest rate and the loan type, the FICO score of each borrower, the absence of any environmental hazard on the property, the location of the property,the presence of the correct loan documents in the mortgage file, and 30 to 40 other specific details. The contract says that if any of these representations is not true, the loan must be  repurchased by the seller. There are so many loans being traded in the secondary mortgage market that it would be an absolute miracle if all of the representations about all of the loans were true. To some extent the subjects of the representations are not even things the seller could possibly know for sure at the time of sale. These representations are included for the prupose of allocationg the risk between the buyer and the seller. Others could be known and generally are satisified, but might sometimes be incorrect due to simple mistakes. In the past, buyers of loans would not actually go looking for these errors until a loan stopped performing. As a practical matter, therefore, sellers were asked only to repurchase the subset of noncomplying loans that actually became collection problems. In the recent environment of declining profits and losses, however, it is not surprising that investor who had previously purchased packages of loans decided it would be a good idea to start scrutinizing their protfolios for violations of representations and warranties, even before loans defaulted. The logic was to find all the loans that were susceptible of being repurchased, while the mortgage company that had sold the loan was still solvent and able to make the repurchase. 

May 19, 2007

Here are some important things to remember about website design.

Filed under: Olive House — Vince @ 7:27 am

 When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well. 

 1) Do not use splash pages 

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page. 

2) Do not use excessive banner advertisements 

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy. 

3) Have a simple and clear navigation 

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site. 

4) Have a clear indication of where the user is 

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”! 

5) Avoid using audio on your site 

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine. 

May 17, 2007

Continually Impress All The Internet Marketing Masters!

Filed under: Olive House — Vince @ 8:03 am

Internet marketing masters all have something in common. They tell you what you need and never show you how to implement it the easy way. Generally, it’s very hard to get into this niche of marketing and be successful without getting next to those who have been on the forefront for some time. Take Vincent M Paretti for example, owner of www.moneymakingmarketingproducts.com. He has been on the frontier of marketing for better than 5 years now and has tried many marketing stratagies; mostly to no avail. But that has changed as of late. He has tweaked the masters above you suggesting you allow them to feel comfortably superior to anything you do. While trying to get their attention or attempt to impress them keeping your secrets without understanding on their part generating fear and louftiness. The masters of marketing appear superior allowing you to attain the science of marketing genius, pulling ahead of anything outside their complete and total dominance of nothingness.

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